Meet Charisma Declouet, the Founder and CEO of Nature Girl Cosmetics, an innovative Black-owned cosmetic line that is redefining the beauty industry with its commitment to non-toxic ingredients, vegan formulations, and a passion for nature’s serenity. Her brand empowers individuals to embrace their beauty and bloom wherever life plants them.
Born and raised in the vibrant city of New Orleans, Charisma is an accomplished entrepreneur with a Bachelor’s degree in Entrepreneurship and a Master’s in Business Administration. Her passion for business and cosmetics, combined with her love for nature, led her to establish Nature Girl Cosmetics; a brand that epitomizes her personal journey and dedication to providing non-toxic beauty products. She believes that beauty should not come at the expense of your health.
Nature Girl Cosmetics was born out of Charisma’s desire to offer consumers a safe and healthy alternative in the beauty industry. All of the products are vegan, paraben-free, and talc-free, ensuring that customers can enjoy the transformative power of makeup without compromising their well-being. The brand’s commitment to non-toxic ingredients sets it apart from traditional cosmetics, emphasizing the importance of self-care and the environment.
Just five months after the launch, Charisma was diagnosed with stage 3 breast cancer. Determined to live up to her company motto, “Bloom wherever life plants you,” she channeled her strength and resilience into her personal battle with cancer. As a breast cancer survivor, Charisma’s journey has become an inspiration to many, encouraging individuals to embrace their own inner beauty and overcome life’s challenges.
Charisma’s love for nature started at a young age while assisting her mother with pot planting. This early connection ignited a deep appreciation for the serenity and pure bliss found in nature. Declouet says Nature Girl Cosmetics embodies this connection, infusing its products with the beauty and tranquility of the natural world. Each cosmetic item captures the essence of blooming flowers, lush forests, beautiful oceans, and the vibrant colors found in nature, allowing customers to enhance their beauty while feeling connected to the earth.
Nature Girl Cosmetics offers a diverse and cruelty-free range of beauty products that cater to all skin types and preferences. From long-lasting lipsticks to talc-free pigmented highlighters and blushes, each item is carefully crafted to provide a luxurious and non-toxic beauty experience. By combining the power of nature with innovative formulations, Charisma Declouet and Nature Girl Cosmetics allows individuals to express their unique beauty while making conscious choices for their well-being.
For more details and/or to support the brand, visit NatureGirlCosmetics.com
This story was first reported by Blackbusiness.com
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